We initially struggled to find a style that we liked, that looked cohesive, and that would appeal to children. However, we finally figured this out by merging our three best ideas into one and taking inspiration from some TV adverts and the pop artist Roy Lichtenstein. Once we had our concept things started to come together.
We found the critiques where we had to put everything up on the wall and stand back were really helpful for seeing how cohesive our touchpoints were a well as to recognise small details that needed tweaked. We continued to use this technique to evaluate our work throughout the whole process, both in class and during our independent study, and found that it was a very useful tool when refining our final designs.
There were a couple of touchpoints that we found challenging to keep consistent with the other platforms and we learnt a lot about how you can bring the style subtly across without having to use exactly the same elements to link them all together.
In the end we created a convincing and cohesive concept that develops and keeps the user interested throughout the journey.
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